{"id":4006,"date":"2020-05-16T20:52:04","date_gmt":"2020-05-16T18:52:04","guid":{"rendered":"http:\/\/www.wazabe.co.uk\/?page_id=4006"},"modified":"2024-01-22T22:25:46","modified_gmt":"2024-01-22T21:25:46","slug":"case-history-en","status":"publish","type":"page","link":"https:\/\/www.wazabe.co.uk\/index.php\/en\/case-history-en\/","title":{"rendered":"Case History EN"},"content":{"rendered":"\t\t
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Case History<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"You've achieved success in your field when you don't
know whether what you're doing is work or play.\"<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Warren Beatty<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Actor<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tOne Drop<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tDiabolik<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tEssilor<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Class-1 Experience <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Charity Event<\/p>

Client: One Drop Foundation<\/span><\/p>

Year: 2017<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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One Night for One Drop is an international philanthropic event, performed every year in Las Vegas by Cirque du Soleil in support of One Drop, the charity of Guy Lalibert\u00e9, the founder of Cirque itself. <\/span><\/p>

The experience we built up for the occasion gave guests the opportunity to drive a competition powerboat (Class-1) on Lake Como alongside Gian Maria Gabbiani, two-times offshore world champion.\u00a0<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Due to its uniqueness, the experience was published on Forbes magazine and auctioned for 150.000 $ per individual participant. Among the buyers, Mr. Lalibert\u00e9 himself.<\/span><\/p>

The three days event alternated between gala dinners and physical-aptitude tests, mandatory to drive the Class-1 Offshore, according to the rules of the Italian Motorboat Federation, whose President attended by honoring guests with a personalised commemorative medal.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"sat<\/figure><\/div>
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\"Marketing-IMG_4745\"<\/figure><\/div>
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Diabolik<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Consultancy – Consumer Event – Branded Content<\/p>

Client: Smokie’s<\/span><\/p>

Year: 2013<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Astorina was launching the new comic strip format of Diabolik. The e-cigarette market was in full development and the founder of Smokie’s wanted to increase sales in Italy and expand in other European countries as well.<\/p>

As we discovered his passion for Diabolik, the idea was born. Starting from the story of an old comic strip “Crime in the racetrack” and from the fact that Diabolik is paired with the historical Jaguar E-Type, we associated the character to a professional racing-car driver.\u00a0<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The athlete joined the Superstars International Championship under the pseudonym Diabolik, without ever revealing his identity, racing with a Jaguar XFR branded Smokie’s, flanked by an exceptional grid girl: Eva Kant.<\/span><\/p>

During the stages of the championship, besides the promotional activity aimed to sell Smokie’s e-cigarettes, the Diabolik\u2019s box was transformed into his refuge, set up with products of the different brand’s licensees. We also introduced new companies, such as Hannspree, Freem and Bell, for which we created the graphics of 3 new helmets.\u00a0<\/p>

In addition to local activities, we produced a tv format, broadcasted on AutomotoTV, focused on Diabolik and Eva Kant to test a different supercar on-track in any episode.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The Sight Month<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Consumer Event<\/p>

Client: Essilor Group<\/span><\/p>

Year: 2019<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Essilor Group has been signed a partnership with the International Automobile Federation (FIA) in order to increase awareness and promote periodic sight checks as benefits for safe driving.<\/p>\n

We created a pilot project for Italy that conveys an educ-institutional message supported by awareness raising activities on the field.<\/p>\n\n

<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gian Maria Gabbiani, a professional racing-car driver and safe driving instructor, volunteered his face and his skills both for the creation of clips about the importance of eyesight while driving, as well as testimonial during the Focus Days where Essilor was sponsor of the event (at the Museum of Science and Technology in Milano).<\/p>\n

During the \u201cMonth of Sight\u201d, the racing-car used in the clips, entirely branded Essilor and Varilux, competed in the Mugello stage of the Italian TCR Championship. Inside the paddock, a corner dedicated to eyesight screening was set up, flanked by the presence of the mascot ” Max \u2013 the Crash Test Dummy ”, and some customers\/dealers had the opportunity to get on board the Golf TCR.<\/p>\n

Following the competition, the racing-car was exhibited inside the Automobile Club (ACI) of Milano for a week and during that period all the members had the chance to undergo a sight screening on site.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Case History “You’ve achieved success in your field when you don’tknow whether what you’re doing is work or play.” Warren Beatty Actor One Drop Diabolik Essilor Class-1 Experience Charity Event Client: One Drop Foundation Year: 2017 One Night for One Drop is an international philanthropic event, performed every year in Las Vegas by Cirque du…<\/p>\n","protected":false},"author":1,"featured_media":19,"parent":0,"menu_order":20,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"\nCase History EN - WazaBe Agenzia Eventi Milano<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wazabe.co.uk\/index.php\/en\/case-history-en\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case History EN - WazaBe Agenzia Eventi Milano\" \/>\n<meta property=\"og:description\" content=\"Case History “You’ve achieved success in your field when you don’tknow whether what you’re doing is work or play.” Warren Beatty Actor One Drop Diabolik Essilor Class-1 Experience Charity Event Client: One Drop Foundation Year: 2017 One Night for One Drop is an international philanthropic event, performed every year in Las Vegas by Cirque du…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wazabe.co.uk\/index.php\/en\/case-history-en\/\" \/>\n<meta property=\"og:site_name\" content=\"WazaBe Agenzia Eventi Milano\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-22T21:25:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wazabe.co.uk\/wp-content\/uploads\/2019\/11\/7-bg-134.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wazabe.co.uk\/index.php\/en\/case-history-en\/\",\"url\":\"https:\/\/www.wazabe.co.uk\/index.php\/en\/case-history-en\/\",\"name\":\"Case History EN - 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